Shuchiraah

It all began in the heart of Pampore, the saffron capital of Kashmir.

Each delicate flower blooms for just a few days a year. From every blossom, only three precious threads are plucked by hand at sunrise ensuring the highest potency, aroma, and color.

From our fields to your home, we bring you 100% pure, farm-fresh saltron-because you deserve the very best.

Experience the difference.

Experience Shuddh kesar.